To raise awareness for the need to recycle through collaborations with the music industry.
Seventy-five percent of all plastic ever produced, totaling more than six billion tons, has already become waste impacting our natural environment. To date, we have only recycled 9% of this waste.
The challenge is clear and the situation is alarming. At the present rate, by 2050, our oceans will have more plastic than fish.
Our goal is to change perceptions and behaviors about recycling; to educate how individuals can make a difference with small changes in their daily lives. Using the power of music to inspire & empower, we will share this message across the globe.
Our intention is to unite the recycling world with the entertainment world, in a mutual effort to make the world a better, cleaner place.